Privacy Policy

General information

AdSomeNoise (AdSomeNoise BVBA, with its registered office at Schipvaartstraat 26, 3000 Leuven, Belgium and VAT number 0845.005.996) is an advertising agency specialising in digital display and online advertising. In practice this means that our customers request us to develop advertising campaigns in a variety of ways.

In order to set up useful advertising campaigns, we obviously need to collect and process certain information, which may include the personal data of customers, the personal data of website visitors and even data we receive from third parties (third-party data).

It is an absolute priority to us to protect all the information and data as much as possible and to ensure that everyone we work with has the same objective. When we collect and process data, we therefore take into account the legal rights of the persons in question, including their rights under the widely publicised General Data Protection Regulation (GDPR).

Which personal data do we collect and why?

Of course, the customers we work with must provide us with certain information in the context of the assignments. This information includes the identity and contact details of the persons we are in contact with and the VAT number.

Other than that, we mainly use personal data in the context of the advertising campaigns we set up. Advertising is a necessity and we want to make sure that instead of receiving useless advertising messages, people get advertising messages that really matter (relevant messages).

That is why we use data obtained from third parties to reach certain target groups and software that allows us to analyse the use of our website and send interested users relevant advertising after their visit. When third-party data is used, we obviously assume that the party that provides the data is responsible for the protection of these data and for obtaining the necessary permission. Like us, they often obtain users’ permission by using cookies.

We also refer to our cookie statement and the choices you made in our cookie settings or your browser settings in this regard.

If the users of the website contact us with specific questions, we shall of course also process the information and data communicated to us in the same way.

We never collect or process sensitive personal data.

The reason why we collect and process (personal) data is of course because we need all these data to carry out our customers’ orders and to perform our activities as an online advertising agency.

When people subscribe to a newsletter or when other specific information is requested, we shall of course seek permission to send the newsletter or other requested information. In case of a newsletter, we shall provide the possibility to unsubscribe with a link at the bottom of the newsletter or an email to The consent given to us to send the newsletter or other information can therefore always be withdrawn free of charge.

How long do we keep the data we collect?

Because we collect data from customers within the framework of a contractual relationship, we must take into account the 10-year statutory limitation period for contractual disputes. We must therefore keep data on our agreements with customers and on the execution of such contracts for at least 10 years. This also applies to the data of the customers themselves.

Other data we use but do not need to keep based on the foregoing – in the context of advertising campaigns for example – shall only be kept for as long as is necessary to run the campaigns. They shall be destroyed immediately afterwards, unless we are legally obliged to retain the data for a longer period of time.

How do we ensure that the data we collect and process are secure?

We try to guarantee the integrity, security and confidentiality of the data that we collect as much as possible and we take all necessary organisational and technical steps to protect the data. For example, data are stored on secure servers and access to these data is restricted only to those employees who effectively need the data for the purposes listed earlier in this policy.

Do we share data with other parties?

We primarily collect and process data ourselves and for ourselves, but sometimes it is necessary for us to transfer data to other parties, for example when we need to call on other parties’ services, such as data hosting by a hosting company, the provision of information to third parties so that they themselves can then send us data that we can then use in our personalised, targeted campaigns.

What are your rights with regard to our data processing?

In those cases, only data that is strictly necessary shall be provided and we shall ensure to the very best of our ability that these other parties also take all possible steps to process and maintain the data securely in accordance with the legal regulations we ourselves observe.

What are your rights with regard to our data processing?

Of course, everyone can exercise all his or her legal rights under the law:

  • The right to information about the data we process
  • The right to access such data
  • The correction of incorrect or outdated information
  • The deletion of certain data
  • The right to object to the data processing
  • The right to be forgotten (the right to no longer appear in our data)

Customers can exercise these rights free of charge by sending us an email to the abovementioned email address. If you want to exercise one or several of these rights, please state clearly who you are and what you would like to do.

In very exceptional cases, we may not be able to respond to a request (for example because the request requires us to delete data that we are legally required to keep) or we may have to charge an administrative fee (in case of unduly burdensome requests).

what can you do in case of a question or complaint?

The email address you can contact us on is clearly stated in this policy. It goes without saying that we shall seriously consider all complaints and questions and we shall answer them as soon as possible. If you have a complaint, you can also submit it to the Data Protection Authority ( That is the new name of the former Privacy Commission. Of course you can also take any issues to court.

Can we update the privacy statement?

This privacy statement was last updated on 3 May 2019 and is subject to change at all times. Customers or website users are not actively informed of any changes, but the latest version always appears on our website.